PushAd is a member of Internet IAB Polska Industry employer. Working Group Technologies and Software operating group supports educational activities in the field of information technology and mobile applications and their use in business. In addition, the working group is working to promote the software house business, which attracts advanced expertise in software development for companies (mostly web applications), mobile applications, e-commerce platforms and websites. The area of our particular interest are Web Push notifications for which we work out the standards and a codes of good practices, we educate the market and exchange experiences. We want IAB to be the platform of our cooperation for the benefit of customers.